AGH UST Main Page » University » AGH UST Visual Identity System » AGH UST Graphic symbol » Design principles
Any changes to the size of the AGH UST graphic symbol must be carried out with attention to preserve its proportions. It is forbidden to scale the symbol inappropriately or to perform any other modifications deforming the sign (including italicisation, emboldening individual elements and changing the spaces between them, and contouring the symbol).

It is forbidden to delete individual elements that make up the symbol or add new elements thereto.

It is forbidden to change the form of the letters of the symbol (e.g., assembling the logotype with a ready-made typeface) and the ratio between the logotype and the ideogram.

It is forbidden to change the placement of the logotype in regard to the ideogram.

It is forbidden to rotate or crop the symbol.

In case of the coloured version of the symbol, it is forbidden to introduce changes to the colours of individual elements of the symbol (including the ideogram: changing the sequence of the colours or changing the colours themselves; the logotype: changing the colours of individual letters or changing the colour black to any other colour).

It is discouraged to change the colours by applying both multi-colour or monochromatic gradients.

It is forbidden to place other components in the minimum space that separates the symbol from other elements, which would disrupt the legibility of the symbol (e.g., heavy-patterned background). When reproducing the symbol in an illustration or a photograph, no contrastive elements, which could overpower the symbol, might be positioned in the aforementioned space; between the symbol and the background on which it is reproduced, an appropriate contrast must be preserved to allow proper readability of the symbol. When reproducing the symbol next to text or other graphic elements, the minimum space between such components and the symbol must be preserved.

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